last-ad accounting, last-ad-attribution model
Why the Click Is the Wrong Metric for Online (Display) Ads http://adage.com/digital/article?article_id=134787 There is a whole ruckus around ad networks getting too little credit for helping to drive...
View ArticleFacebook advertising metrics and benchmarks
Update Jan 2014 Facebook Advertising Benchmarks CTR CPC CPM by Augustine Fou from Dr Augustine Fou Summary Facebook click-through rates of 0.01 – 0.05% (Facebook CTRs) Facebook effective CPMs turned...
View ArticleOnly 40% Of Web Ads Use Adobe Flash (ADBE)
Source: http://www.businessinsider.com/chart-of-the-day-display-advertising-creative-by-format-2010-6 When the iPad was first announced by Apple, ad people moaned that without Flash many websites would...
View ArticleSearch Ads versus Display Ads
UPDATED: April 10, 2012 AdSafe study shows that a quarter of display ads are never in view on publishers’ websites. And it gets worse from there — 41% never in view for content networks and 46% never...
View ArticleSearch and Social Media in Regulated Industries #SESNY
Search and Social Media in Regulated Industries – Pharmaceutical, Healthcare, Financial Services, Insurance. http://sesconference.com/newyork/agenda-day2.php#search-social-regulated-industries For...
View ArticleSecular Decline Shift Away from Display Advertising
Secular Decline Shift Away from Display Advertising from Dr Augustine Fou As advertisers focus more on ROI, there is a permanent and irreversible shift from display advertising (CPM) to search...
View ArticleEffectiveness of B2B Online Display Advertising Questioned
Source: http://www.addon.tv/media-news/effectiveness-of-b2b-online-display-advertising-questioned.html Effectiveness of B2B Online Display Advertising Questioned According to a new report from...
View ArticleGlobal Marketers Say Lead Gen A Bigger Social Ad Objective Than Branding
source: http://www.marketingcharts.com/wp/direct/global-marketers-say-lead-gen-a-bigger-social-ad-objective-than-branding-36489/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink More...
View ArticleMarketers Put More Work in the Hands of In-House Agencies
source: http://www.emarketer.com/Article/Marketers-Put-More-Work-Hands-of-In-House-Agencies/1010228 Cost-cutting drives changes A growing contingent of client-side marketers are turning to in-house...
View Article
More Pages to Explore .....