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last-ad accounting, last-ad-attribution model

Why the Click Is the Wrong Metric for Online (Display) Ads http://adage.com/digital/article?article_id=134787 There is a whole ruckus around ad networks getting too little credit for helping to drive...

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Facebook advertising metrics and benchmarks

Update  Jan 2014 Facebook Advertising Benchmarks CTR CPC CPM by Augustine Fou from Dr Augustine Fou Summary Facebook click-through rates of 0.01 – 0.05% (Facebook CTRs) Facebook effective CPMs turned...

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Only 40% Of Web Ads Use Adobe Flash (ADBE)

Source: http://www.businessinsider.com/chart-of-the-day-display-advertising-creative-by-format-2010-6 When the iPad was first announced by Apple, ad people moaned that without Flash many websites would...

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Search Ads versus Display Ads

UPDATED:  April 10, 2012 AdSafe study shows that a quarter of display ads are never in view on publishers’ websites. And it gets worse from there — 41% never in view for content networks and 46% never...

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Search and Social Media in Regulated Industries #SESNY

Search and Social Media in Regulated Industries – Pharmaceutical, Healthcare, Financial Services, Insurance. http://sesconference.com/newyork/agenda-day2.php#search-social-regulated-industries     For...

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Secular Decline Shift Away from Display Advertising

Secular Decline Shift Away from Display Advertising from Dr Augustine Fou As advertisers focus more on ROI, there is a permanent and irreversible shift from display advertising (CPM) to search...

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Effectiveness of B2B Online Display Advertising Questioned

Source: http://www.addon.tv/media-news/effectiveness-of-b2b-online-display-advertising-questioned.html Effectiveness of B2B Online Display Advertising Questioned According to a new report from...

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Global Marketers Say Lead Gen A Bigger Social Ad Objective Than Branding

source: http://www.marketingcharts.com/wp/direct/global-marketers-say-lead-gen-a-bigger-social-ad-objective-than-branding-36489/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink More...

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Marketers Put More Work in the Hands of In-House Agencies

source: http://www.emarketer.com/Article/Marketers-Put-More-Work-Hands-of-In-House-Agencies/1010228 Cost-cutting drives changes A growing contingent of client-side marketers are turning to in-house...

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